Tuesday, February 17, 2009

What is a mumtrepreneur, anyway?

Back in 2007, a survey of 2000 new mums by Tesco's baby and toddler club found that a whopping 50% of them were thinking of starting up their own business.

The media has branded them 'mumtreprenuers'. But what makes them any different from other small business owners? And why aren't there 'dadtreprenuers'?

The truth is that any woman running a small business and raising kids at the same time has different set of priorities. And they may face different challenges. But that doesn't make them any less successful. Quite the opposite, in fact. As the saying goes, 'if you want something done, ask a busy person.'

Mumtrepreneurs may get their brilliant business idea when they see a gap in the market - because they suddenly have quite different needs and time to explore their options. Or they may choose to start a business so they don't have to answer to a boss when a child is ill, or when they want to go to the school play. But none of this diminishes their position in the market. Their businesses grow with their children - and at the same time they create new products and services, pay taxes and even take on employees.

What do you think? And are there any dadtrepreneurs out there?

No comments:

Post a Comment